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Automotive PR

The Client

Automotive PR are a niche agency specialising in PR for just about any aspect of the automotive industry you care to name. One of only three or four agencies operating in this field, publicity for the launch of a new car or an international trade show is all in a day’s work for them. With clients ranging from Ferrari to DAF Trucks, and from GreenChem to Bosch, they are no stranger to success.

The Problem

However, frustrated by the lack of support and ongoing expenses they incurred with their current time management system, they were looking for an easier and more cost-effective solution for logging time and expenses against projects undertaken for their automotive clients. As Mus Kortach, Financial Controller explained “Our previous system just kept changing and didn’t seem to do what we wanted. It was too loose, prone to human error and from a finance perspective there just weren’t enough controls. With every customisation, we incurred additional  costs which made it a very expensive tool for us to use.”

The Solution

When Automotive PR approached Onesys for help in replacing their time and expense recording software, Onesys were delighted to win another exciting new client and at the same time gained an interesting insight into the world of motoring enthusiasts. One easy installation of Sage Coretime later with training for 13 users in the bag, things are motoring along nicely at Automotive PR!
As Mus explains “ Although initial outlay was a reasonable sized investment in software for us, it’s the fact that the ongoing costs including support are so reasonable that makes this system stand out from the competition. If I want to add another user, I know exactly what it’s going to cost and who to ask. With the Sage brand name behind it, we felt reassured that we were going to get a better quality product with reliable service and we haven’t been disappointed.”
“We’ve been able to set up and design the system to look and operate exactly how we want it to. You just set the fields to match the type of activities and the rates you want to record by project and employee, set some access rights and parameters for each project and off you go. We invested a bit of time upfront getting projects set up but now it’s customised to meet our needs exactly.

Our employees now have the ability to enter time onto the system really quickly and they can update clients real-time because getting reports out is so easy. Another big plus in the world of PR is that homeworkers can access Coretime on the server over the web which means they can keep better track of their time and expenses.”

The Outcome

“From a finance point of view, we use it as a management tool, I know I can just jump on it and get a report out quickly. We’ve been able to analyse time spent on projects by user and highlight those clients we are over-servicing as well as those who deserve more focus. When it comes to renegotiating contract rates we now have the ability to justify our costs because it’s all logged on the system. In one notable case we negotiated a substantial sum of money back from a client who we had been over-servicing so the Coretime software has already paid for itself several times over!”

Onesys are the number one supplier of Sage Coretime in the UK with over 400 client installations. Contact Onesys for more information on how Sage Coretime can help your business. We offer a full consultation and free trial of the software so that you understand exactly how Sage Coretime will help your business.

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